Fredrik Danielsson
Designer and Digital Strategist

Notes from Johan Ronnestam’s speech at Creative Summit

18 June 2010

• People, if interested, will google
• Empowering Customers, transparening companies. On a global Stage.
• “Why do we need five fingers when there are only two [mouse] buttons
• Digital vs Mechanical behaviour
• Everything is becoming social
• Used to be hard to compare, verify, get references or find choices. Not anymore.
• Learn the Language Of The Link
• Take Responsibility for conversion. You’d be a fool if you’re not caring for cashiers in a regular shop.
• Democratization
• Record Companies were king because the gear was expensive and distribution difficult. Now the tech is cheap, accessible and distribution easier and more convenient than ever
• Open Source, Creative Commons, WordPress, Google Apps.
• New open mobile platforms and apps killing of traditional mobile paradigm quickly
• Soon maybe we create our own products (with 3D printers)
• “Regular” terminals vs Square. Banks vs Paypal. New entrepreneurs with new visions changes everything.
• Creativity is risky
• Above all – Passion

Thanks Johan Ronnestam for a great speech at Creative Summit!